11 月 18, 2007 afternoon, the video site Youku in Beijing issued a 2012 platform strategy: Youku will be the content reserves, income level, number of users in various dimensions to further widen the gap with competitors.

which, in the content of television in 2012, Youku will launch 22 exclusive top power play, more than 200 hit series, covering all the top plays and more than 80% of domestic drama. Including “Phoenix Totem”, “Palace of the lock bead curtain,” “Happy Marshal,” “New Wulongshan bandits in mind” and other plays.

new media films, Youku will partner level hall director in Asia, mainland sincerity of cutting-edge new media, film director, “a beautiful 2012″, homemade variety will launch “Global drama Cool List”, “Global Cool shadow list” and “Global music cool list.”

the same time, in 2012, Youku will continue to organize the network variety show “Let’s dream of flying – China’s cow” in the second quarter, “I Am Legend” and adopt new programs in series, brought in Comedy actor, sitcom way chuanchang.

addition, Youku, and with six major Hollywood film companies to the domestic line, 2012, Universal, Disney, Fox, Sony and other film will each visit Youku. Meanwhile, the 2012 Olympic Games, Youku connecting Beijing and London, the Olympic dynamic zero-day pass.

music Youku CFO Liu said Chinese enterprises to enter the brand is now a critical period of time, for those far-sighted companies, the full use of traditional and new media tools to build the gold standard, in order to ensure the company’s exposure to to new users not covered by the original, and after a dip in this round of economic gain first-mover advantage.

future, Youku video marketing will be to further boost the brand.