Alliance, Japan’s largest social networking site Mixi against Facebook Twitter
SAN FRANCISCO, Nov. 30 news, Twitter and Japan’s largest social networking site Mixi announced Wednesday a partnership to jointly fight against rapidly expanding Facebook.
for Twitter, the social network of local co-operation with Japan can point to a new strategy, because it has been to accelerate the pace of global expansion. Twitter Japan is the second largest market in the process of expanding the international market plays an important role in the experimental field.
Japanese support for the Twitter platform is the first foreign language, it is in Tokyo earlier this year opened its first overseas office. In April, Twitter hired James holes Duo (James Kondo) in the country for the first international manager.
hole Tudor said that he did not know whether Twitter will be concluded in other countries similar partnerships. But Twitter would like to see the test results.
hole Murdoch told the media: “This is an interesting example. We will clearly see what is effective and what is invalid, we will remove the invalid to retain effective. “
for Mixi, the timing of cooperation with Twitter very well.
Mixi was founded seven years, it has been Japan’s leading social network platform. While Facebook and other countries in the world, very popular, but has not been taken seriously in Japan.
According to market research firm Nielsen (Nielsen NetRatings) data released this week, from the perspective of unique visitors, Mixi 10 月份 social network behind Japan’s No. 3 ranking, only secondary to Twitter and Facebook.
Nielsen reports that more than 14.5 million people visited in October, Twitter, Facebook, access to the same period the number of 1130 people, Mixi number of visitors to 8.4 million. Google’s social networking service Google + level in fourth place, but far behind the three big social network platform.
Facebook last year, achieved substantial growth in Japan, which is popular movie “social networking” on the air there is a certain relationship. Nelson pointed out, Facebook in years when more than Mixi. Continued development and growth of social networking service Mixi GREE and DeNA also pose a threat.
Twitter and Mixi, said the two sides of the complementary and mutually beneficial relationship service. Twitter is an open platform for real-time information, while Mixi is a closed network. Mixi most users will limit their close network of friends among the small group.
Mixi want to be able to improve their cooperation with the Twitter platform to integrate public information.
hole Tudor said: “Mixi can choose their own or with other service specializes in this area to co-operate. We are very pleased that they think that Twitter is a good partner. I think we can provide unique value. “
Mixi Founder and President Kenji Kasahara said the two companies from the March earthquake and tsunami in Japan to start negotiations. When the earthquake, Mixi and Twitter have been widely used to pass messages.
after the earthquake, Twitter’s reputation in Japan has been greatly improved. Many new users flock to Twitter site, check on the nuclear crisis, power control and aftershocks of the latest news.
his headquarters at Mixi held a joint news conference, said: “If our services can keep networking in the earthquake, then we can provide users with better service. “
Mixi to create a new user” Mixi Christmas 2011 “page, so users can share on the Twitter platform Mixi and festival information, and social gifts sent to friends.
Mixi, Twitter is also considering the launch of other new products. They said they hoped the event of a disaster emergency communications, location applications, advertising and business services, etc., to cooperate.
article from: Tencent Technology